An AR experience blending Red Bull’s iconic brand with the dynamic energy of BC One breakdance culture.
Created for Red Bull’s 2023 Hack It XR hackathon,
the Red Bull BC One AR project was created as a way to merge Red Bull’s iconic energy drink branding with their
lesser known BC One b-boy and b-girl dance competition. Our goal was to bring Red Bull to the consumer in a fun and engaging
manner through social media platforms. Dance was targeted as our focus as we wanted to highlight Red Bull’s deep and enriching
culture through its sectors that consumers may not be as familiar with.